For the first time in Egypt Emirates NBD Egypt holds a strategic partnership with Barcelona Club

For the first time in Egypt, Emirates NBD Egypt holds a strategic partnership with Barcelona Club

2 Min | 06 July 2017
Exclusive giveaways from the Catalan club & peerless banking benefits for cardholders

Cairo- July 6th - 2017 - Boosting its excellence as an innovative leader to the Egyptian paid wallets through the launch of a co-branded prepaid card in the banking industry, Emirates NBD Egypt brings the most loved international football team FC Barcelona, the world's most valuable sports club.

The deal was presented in the presidential box at the Camp Nou and was attended by FC Barcelona Board Member Silvio Elías, while Emirates NBD Egypt was represented at the event by Fuad Mohamed, Chief Operating Office, Frederic de Melker, Head of Retail Banking and Wealth Management, and Senior Vice-President, Head of Card Business, Deepak Chandran.

Frederic de Melker, Head of Retail Banking & Wealth Management at Emirates NBD Egypt stated that "the regional partnership agreement between the Catalan club and Emirates NBD Egypt marks the first of its kind to be the exclusive official banking partner in Egypt for the coming years and until June 2020".

He also added "The co-branded prepaid card will help us cement our market leadership in the retail segment through targeting the unbanked majority in Egypt. Our objective is to lure more customers from all walks of life in a bid to boost our market share and promote financial inclusion in Egypt".

Commenting on the new unique partnership, Fuad Mohamed, Chief Operating Officer, Emirates NBD Egypt, said "We are glad to sign this one-of-a-kind partnership agreement with one of the leading football clubs in the world. The partnership is part of our efforts to promote the CBE's financial inclusion in this country. It turns a new page for the bank's continuous endeavors to introduce innovative services for customers from all walks of life".

For his part, FC Barcelona Board Member Silvio Elías stated "We are very pleased that such a prestigious bank in the region as Emirates NBD has thought of forming an association with FC Barcelona. This three-year partnership will reaffirm the club's growth in emerging markets and we are sure that Barça's fan base in Egypt will continue to grow thanks to our association with the bank".

Emirates NBD Egypt takes pride in being the first bank in Egypt that will introduce a co-branded prepaid card of state-of-the-art features and peerless advantages, including special discounts, using a world brand as catalyst in the Egyptian market.

The new prepaid card will come in line with the financial inclusion initiative, launched by the Central Bank of Egypt (CBE). To this end, it is designed to increase the penetration rate within the unbanked segment.

Uniquely designed to meet the needs of all client segments through the introducing of a wide, full-fledged product ranges on different phases starting with prepaid cards and will later launch debit cards, credit cards and special saving accounts.

Cardholders of this prestigious new card will enjoy numerous peerless benefits that will be offered by the international soccer club, including: free tickets to matches, signed shirts, soccer balls, giveaways, and many other gifts from the Catalan club.

Moreover, the co-branded benefits to be exclusively offered by the bank include: Special discounts, Loyalty program and Reward points.

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